6 successful examples help you successfully start a business

Six successful examples help you successfully start a business
The expensive diamonds to wear

Danier is a businessman in Brazil. In March 2007, he loaned 8 million US dollars from banks in the center of San Paulo. Opened a luxurious jewelry shop, mainly engaged in various high -end diamond rings of men and women. There are many rich people in Saint Paul. Dan Eri feels that his jewelry shop will have a prosperous business.
However, it is contrary to his wishes. After the jewelry store is opened, there are many people who visit the store every day, but there are very few people who really buy them, and the monthly transaction volume is very pitiful.
What to watch the jewelry shop every day at a loss, coupled with the tremendous pressure of expensive rents and bank loans, Danier is miserable, so anxious like an ant on the hot pot. In the end, he had to ask for help from the outside world. If anyone can help him increase the sales of diamond rings in the jewelry store, there will be a heavy reward.
soon many people came to recruit Dan Errei, but the results were not great, until one day, a person named Heide appeared.
Sede first stayed in the jewelry shop for a whole week, and then found Dan Errei, saying, "My method is to make such a promise to the customers who entered the store -if they bought a diamond ring, wearing one of them, wearing a one If you are not satisfied with the year, you can return the goods without reason. We will refund them in full! "
This suggestion surprised Dan Erica. You must know that the price of each diamond ring in the jewelry shop is at least $ 10,000 Yeah, the full refund is not to say that it is so relaxed.
Sessing the surprise of Dan Eri's face, Hyde smiled slightly, and explained that he found that more than 85%of customers felt that more than 85%of the customers felt that the diamond ring in the store could not buy it. Very expensive, if it finds that its quality is not good once it is bought, it will lose a lot. They are not without money, but they are afraid of taking risks. If we can relieve this risk and let customers have a sense of security to buy back, they will naturally buy it. Moreover, once they buy a diamond ring and find that their quality is indeed good, few people will really come to return the goods after a year, even if someone comes to retire, because we have obtained the right to use the interest of 10,000 US dollars a year. These money can be used to turn on and reduce the pressure from bank loans.
Irds after listening to these words, Dan Eri drew up and jumped excitedly. Three days later, the propaganda of "10,000 US dollars for expensive diamond ring for free for you for one year" was beaten out on several major media in Sao Paulo. As a result, the business of the jewelry shop became hot, and customers who came to buy diamond rings came to buy diamond ring. Line up a long team.
In more to make Dan Eri happy that, as Hyde expects, there are very few people who come to return the diamond ring one year later, only 5%at the time of purchase, compared with 95%of the no return. It's almost insignificant.
Nowadays, Danier is already a famous jewelry dealer in Brazil. The creativity of "free testing diamond ring" has made him make a lot of money.
Culed your guarantee for customers and relieve their concerns and concerns about the risks after purchasing your product, which is to increase your sales and profits.
The tea eggs in the moon lake
The summer to Sun Moon Lake in the summer of the year. There is the most beautiful eighteen -year -old 'hot girl' specializing in tea eggs ... "Hearing this, everyone's eyes were bright and swallowed, but the boss of the boat" added "in a timely manner:" I will report to you handsome guys, because The two sides of the strait have not been open to sightseeing, she has been selling for more than 50 years! "
turns out that the tea eggs of the grandma should be boiled with black tea, sea salt, and water with high heat. Then use a small wooden stick to gently knock out the cracked egg shell, and finally put the eggs into the pot again, put the shiitake mushrooms and black tea, and cook it with a text fire for more than 6 hours. It is not until the taste of the tea eggs. In this way, it takes seven or eight hours to cook a pot of tea. Grandma is also very particular about the ingredients. Black tea must be used in large leaves. The shiitake mushrooms must be used to grow. The water must be used in the lake in the sun and moon.
Muna's tea egg whose protein is slippery and delicate, and the egg yolk entrance is melted. The mellow of black tea and the fragrance of shiitake mushrooms tease people's taste buds. Because of this, her business is enduring.
and those who think they have learned to learn Grandma. After returning, they also boiled tea eggs according to Grandma's method. But soon, they were in trouble. Pour the eggs, black tea, soy sauce into the water and cook together, and then knock out the cracked egg shells. Therefore, no matter how they sigh to tourists, they will eventually be closed for a long time.
This tea eggs or small techniques, but behind the professional spirit. Sometimes, there are not many cheats in success, which is the serious adherence to some small things. Those speculation that simplify procedures to improve profits can only run counter to success in the end.
The cake with a story
a few years ago, the Wuxi girl Shen Na, who had been a chef and snacker in the restaurant for more than ten years, borrowed tens of thousands of dollars and opened it named "Fragrant Fragrance". Beverage shop. The business in the store has been mediocre after opening.
In the day at the end of this year, a middle -aged couple came in the store, asking for a chess cake, saying that it was given to the son who won the championship in the chess contest as a gift. The couple had ran several pastries, and they refused to pick up the business.
S Shen Na thinks that with her own skills, it is okay to make such a cake at all, so she should be inherited. That night, she specially bought a chess chess at the cultural supplies store, and thought in the store alone. Because the other party's bid is only 60 yuan, it is not profitable to make some expensive raw materials, but if ordinary materials are used, the cake made is definitely not ideal. Thinking about it, she eventually chose a good raw material.
The next day, when the couple saw the beautiful chess cake, thanked them. Afterwards, they also introduced a few friends to come to Shenna's beverage store to order cakes.
Mo -accident business inspired Shen Na. She thought: In the current society, everything talks about personality. How can the same cakes attract people? If each cake is given a theme related to the customer's experience, and the unique cake is made for them, maybe it will bring improvement to the business in the store!
Since then, whenever the customer comes to the store to order cake, Shen Na invited the other party to sit down, pour a cup of water, and patiently ask: "Tell me, who you want to give, what does he have to do with you, what is he related to you? He has any hobbies ... "Although the customer often makes it inexplicable by her, after understanding her mind, she has an unexpected surprise. When she saw the theme cake made by her story, she was even more admired.
The passes of ten and ten passes, the reputation of "Story Cake" quickly spread, and there were more customers who set the cake. Sometimes Shen Na could sell 10 cakes a day. Among them, there is a special "story cake" specially made of a 5 -story wedding. Although each sells for more than 1,000 yuan, the people who come to order are still endless. Seeing her cake is very popular, and she can bring you a good mood, so she changed her romantic name "Cake with Story" to her beverage store.
Since then, the call of the cake is one after another, and Shen Na should be overwhelmed. Now in Wuxi, Manchu Cake Shop, the business of "Story Cake" is particularly good, with a monthly income of nearly 10,000 yuan.
shoes that grew up with your feet
Jones is a cashier of a supermarket, and the husband drives a taxi in this small town with only 6,000 people. The economic conditions are not full, and the twin daughter Birth has added a lot of burden to the family.
Although all methods want to be frugal in life, as the daughter's age increases, the expenditure is getting bigger and bigger, and the clothes often wear them for one year. Jones hurt his brain.
One morning, the two children went to school and went out to wear shoes. They had moved quickly, but the two children were sitting on the ground and unwilling to wear them. Jones asked when they asked, and the daughter's feet were just put on The shoes felt painful. She pressed her toe with her hands and held her shoes with her fingers. It was very tight. No wonder her daughter said that her feet were painful during this time.
In some comfort, the daughter finally went to school. Looking at a lot of new shoes in the shoe cabinet, Jones frowned. I didn't idle it. A bunch of shoes I bought last year couldn't wear a pair this year.
thought about it, Jones disinfected all the unable to wear shoes, took the community to auction, and had auctioned other daily necessities before. Although the price is low, it can be handled with useless items. some money. Who knew this time, a pair of shoes was not sold. It turned out that everyone had such shoes at home. In addition, they were unwilling to buy because of worry about hygiene issues.
D disappointed Jones had to cancel this plan to sell a bunch of shoes to buy a pair of shoes. She even complained that the growth rate of her daughter's feet. Pension, why not invent a shoe that can grow up with your feet?
then inquiring on the Internet, only skates can stretch the shoe support, but not the sole. When she was disappointed, she decided to design it by herself. After consulting a large amount of information, she started creativity based on the principle of the insect telesa. The middle part of the sole was used with a flexible plastic. After the idea was clear, Jones took the shoes of her daughter's small shoes for testing, and tried several pairs, and finally she could be scalable.
With the help of her husband and daughter, Jones perfected the design, added some springs to the soles, and designed a button in appearance. In addition, there is a counting device at the back of the shoe. A pair of shoes can provide four sizes. Each button can be extended for half a button. As long as the people in the shoes are pressed on the silver button on the shoes, the shoe body will automatically meet the size of the feet. Those small feet that are constantly growing. It is not a problem.
In Jones's shoes, usually wearing four pairs of shoes, now only need a pair, saving a lot of money. After the whole family was satisfied, Jones contacted the manufacturer, loan to produce shoes, and immediately got the love of countless families, and she made a lot of money. Seeing that the market response was so good, she designed five kinds of shoes that can be "grown up" for children aged 3 to 10, and according to the different seasons, children's preferences for styles, colors, etc., have designed different ones. shoe.
Now in the United States, more and more parents choose this "growing shoes" for their children. Jones finally no longer worry about buying shoes for children, but she still insists on letting her daughter wear " Growing up shoes "to educate children's concept of environmental protection.
In June 2012, Hollywood star Julia Roberts went to Africa for charity and gave a pair of shoes for poor children. She booked tens of thousands of doubles from Jones. "Shoes" are famous in the world, and the ordering calls are almost exploding.
The good creativity must come from the needs of life and solve the trouble in life, which is the best business.
The porcelain in the sandalwood box
This Chinese porcelain is simple, elegant and delicate, and has been welcomed by Europeans. Since the 19th century, with the continuous development of maritime transportation, Chinese porcelain began to export a lot to Europe, becoming one of the largest export trade at the time.
, but porcelain is fragile, and the sea ship transport encounters bumps and waves, which is easily damaged. In order to safely transport these thin cicada -wing porcelain to Europe, Chinese businessmen cleverly use the characteristics of ship transportation, and adopt the method of "one drag and three", "one drag, four", "one drag and five", not only to transport porcelain to Europe to Europe , Also added the "added value" of porcelain exports -a porcelain transportation has driven the exports of other products and eliminates many tariffs.
The so -called "one drag and three" and "one drag four" is when the porcelain exports, first put the porcelain into the finely carved small sandalwood box and fill the tea around In the exquisite shape of the big sandalwood box, the tea is also filled with tea. Finally, put the big sandalwood box into the large wooden box nailed to the cabin floor, and also stuffed with tea. Because the tea leaves are filled very tightly in the inside and outside, the wooden boxes are strong. Even if encountering a strong wind on the sea, the innermost porcelain will not be damaged at all.
Is to the shore of the cargo ship, the Chinese businessmen first screened the tea leaves, and then sold it to the tea merchants who had already waited at the pier. Chinese tea has always been one of the most popular drinks in Europe.
The large sandalwood boxes are sold to Europeans as furniture; small sandalwood boxes are used as jewelry boxes and sold to antique vendors waiting on the dock; in the end, they sold porcelain buried in tea. These porcelain can be sold well because of the protective protection of packaging. The profits of those tea and sandalwood boxes are taller than porcelain, and Chinese businessmen have made a lot of money.
In the tea on the feet
What is tea? Many people will answer without thinking: Of course, it is used to make tea! But from now on, this answer is to be rewritten because someone puts it on his feet.
If in all tea, spring tea has the best taste, and it is also most popular with customers. It has even been fired to more than 100,000 yuan per catty. In sharp contrast, Xia Tea and Qiu Tea. These two kinds of tea have been bitter than spring tea and have not been seen by customers. They have been unable to open the market for many years. With the continuous increase of labor costs, there is no profit without profit. space.
Yang Wei is the owner of a tea factory in Zhejiang. Seeing Xiaqiu tea accumulated in the warehouse, he was so sad. It seems that if he wants to deal with these unpopular tea leaves, the traditional marketing method is not possible. Essence
Sunday, his wife and colleagues went shopping, and said happily after returning home, "I bought you a pair of deodorant socks, and you don't have to be afraid to take off your shoes in the future." Yang Wei asked the price, but he actually had to do. A dozen yuan is several times more expensive than ordinary socks.
The next day, Yang Wei couldn't wait to put the new socks on his feet, looking forward to his feet no longer smelly. Unfortunately, the effect of removing stinky socks does not seem to be very good. After wearing it, his feet are still stinky. This makes Yang Wei a little bit annoyed. Is there no kind of thing that can be deodorant in this world? He suddenly thought of his tea, and the tea polyphenols contained in the tea had a bactericidal effect. If it was used to make socks, the effect of deodorization must be very good.
, how do you turn tea into socks? He immediately contacted the staff of the Tea Research Institute of the Academy of Agricultural Sciences and said his thoughts. Researchers feel very creative. As a result, Yang Wei and the Institute of Research finally developed tea socks after several months of fighting. The color of this socks is similar to that of tea, and it looks very eye -catching. After testing, the amount of microorganisms such as White Candida, E. coli, and Staphylococcus aureus is less than 10. %, The antibacterial effect reaches A.
This socks have been developed, but how can we get customers recognized? Today, the socks on the market have long been saturated. Various socks that advertise deodorized sterilization effects are mixed with fish and dragons. Why do customers believe that tea socks are the best?
The Yang Wei was not rushing to push tea socks to the market. Instead, he was sent to the tea shop. If the customer bought ten pounds of tea, he could get a pair of tea socks for free.
It because the color of tea socks is similar to that of tea, it exudes the aroma of tea, and only tea stores have it, which eliminates the doubts of customers. The important thing is that this sock is not only refreshing, sweat -absorbing effect is good, but also really deodorized.
The is like this, Yang Wei did not spend a penny advertising fee, but just sent tens of thousands of socks. Tea socks quickly became angry, and the order floated like a snowflake. In the case of saturation in the socks industry, tea and socks are not only sold hot, but also selling at a high price of 20 yuan per pair, with a profit of more than 50%, far exceeding the value of spring tea.
The tea and socks, two storms and cows, because they joined the diligence and bold innovation, they were tightly linked together. Today, Yang Wei's company is developing tea underwear and tea towels, and strives to open a new era of tea.
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