Hotel Lantern Festival Activity Theme Planning Plan

The theme planning scheme of the hotel Lantern Festival activity
In order to ensure the effective development of the activity, a complete activity plan is usually required. The activity plan has the characteristics of clear content and clear steps. So how should the activity plan be formulated? The following is the theme planning plan of the hotel's Lantern Festival that I have compiled for everyone. I hope to help everyone.

The theme planning scheme of the Lantern Festival activity of hotels 1. Overall goals
Carn Christmas and New Year's Day planning activities to expand the popularity of the hotel, strengthen the relationship with business customers, guide the residents of the surrounding areas Catering consumption, so as to achieve certain economic and social benefits.
. Planning content
(1) Lantern Festival activity arrangement
1. Small golden egg
Date: 20xx year xx month xx day to 20xx month xx month xx day
Time: 12:00 noon to 13:00, 18:00 to 21:00
Activity location: Rest on the right side of the hotel
Form:
Promotion
(2) Christmas and New Year's Day propaganda arrangements
1. Publicity advertisements (expected expenses: 05,000 yuan)
(1) Do some publicity and reports on the SAR, Business Daily, and Nanshan News And hard advertising (responsible for the marketing department);
(2) Hanging publicity banner and banner (responsible for the marketing department).
(3) SMS group sending (responsible for the marketing department).
Activity themes:
Welcoming Christmas, celebrating New Year's Day, smashing golden eggs, joy and joy.
The activity time:
20xx year XX month xx day to 20xx year xx month xx day day out of 21:00.
The activity content:
In XX month XX from 18:00 pm to 21:00 on January 1, 20xx, catering consumption over 2000 at one time, and my room stays during the activity period for two nights Above, guests who spend more than 300 yuan at a time of chess/KTV can get the lucky golden egg card at the cashier when checking out, and provide 50 golden eggs per day. With the lucky golden egg card, you can go to the lobby golden egg forest from the staff. Get the lucky hammer, choose the golden eggs you like, and strive to smash it. Suddenly the golden flower splashes, and the lucky comes instantly. The guests who spend on the hotel bring the blessings and condolences of the festival. The guests went to the mall to receive the printed prizes based on the drop of prize cards.
The on -site layout and the prizes are attached:
prizes: 2 special prizes. (The prize is worth about 1,000 yuan, sponsored by the supplier)
1 is 4 prizes. (The value of the prize is about 500 yuan, which is sponsored by supply.)
2 (2 (2 to prize 8 hotel standard rooms or catering consumer coupons. (200 yuan/piece)
3 Awards 30 hotel buffet coupons or one chess and card room consumer coupon. (Value 50 yuan)
Lanthest prize (worth about 15 yuan) Hotel business small gift. (One Niu Niu Niu Chong Mao Doll)
The theme planning plan of the Lantern Festival of the Lantern Festival in the Lantern Festival 2 1. The purpose of the event
In a series of promotional promotion activities during the Lantern Festival, further enhance the local popularity of the restaurant, so that customers can feel the restaurant. The local influence and popularity, attract customers, expand consumer groups, and then increase the operating income of our store and expand the brand's influence. Do good word -of -mouth marketing locally.
. The content of the activity
According to the festival characteristics of the Lantern Festival, choose the promotion method that suits you.
. The interior decoration, atmosphere
1. The restaurant store has some pictures related to the Lantern Festival and the publicity and promotion content posters in the store, mainly red, highlighting the festive atmosphere of the festival.
2. The restaurant is arranged on the weekend to set up gift booths to conduct targeted promotional work on dining guests.
3. Daily noon and evening in the store in early February, the relevant promotional materials are broadcast in the store for a certain period of time.
. Advertising
1. Publicity bills.
2. Newspaper advertisements.
3. Poster production.
The explanation instructions: Franchise stores that need to be promoted can contact the planning department in advance, cooperate with its production publicity renderings, and make advertising preheating publicity in advance.
5. Promotional division of labor
1. The distribution of leaflets is completed by relevant departments.
2. The work of scattered customers and frequent customers shall be responsible for each store.
4. Promotion and booking work shall be fully responsible for the store manager.
6. Specific promotional activities
1. "Large group meal promotion activities"
The event content: During the event, customers who dine at our shop can enjoy different discounts according to the corresponding number of people (the first month of the month (the first month of the month Except for the 15th day).
2 people -4 people can enjoy a 10 % discount.
5 people -8 people can enjoy a discount of 20.8 %.
9 people -12 people can enjoy 7.8 % discount.
Lantern Festival is also the day when Chinese people are willing to spend money. How to develop the Lantern Festival market is obviously available. So how should the catering industry seize the business opportunities of the Lantern Festival consumption? Of course, we first do a good job of market research, accurately grasp the trend of consumer changes during the Lantern Festival, and then formulate a strong promotional strategy. It can be seen from the new changes in residents' consumption during the Lantern Festival in the past two years that the Lantern Festival consumption has three obvious characteristics.
The catering industry must grasp the following festival service -oriented operation methods:
a. Housewife type. That is, the restaurant's semi -finished products or net dishes for the citizens' family, replacing the "busy year" activities of steamed buns, meatballs, and fried peanuts in the past. The hotel only charge a small amount of processing fee.
B. Including type. That is, the restaurant reservation for the citizen to dinner or a festive feast for the restaurant. The restaurant and hotel should launch many recipes such as "the elderly banquet", "love banquet", "career banquet", and "family reunion" in the principles of diligence and frugality, good quality, and serving the public. Pull to yourself to expand the target market.
C. Series. In order to meet the consumer needs of modern people, restaurants and hotels should launch a family -oriented New Year's Eve banquet fast delivery and "rental chef" to open the guest rooms, Kara Hall, bathroom, etc. to the residents to attract residents to the hotel I entertaining the Lantern Festival.
At the same time, operators of the catering industry should also make articles in cultural taste. To set up a diet culture, let people who have worked hard for a year eat a relaxed, happy, and fun. Restaurants, restaurants, and teahouses can launch calligraphy, painting, photography exhibitions, reading and singing, famous song appreciation, folklore, acrobatics, magic performances, famous chefs and customers "live food" activities, etc. One, eat chic, have fun, and get spiritual enjoyment at the same time.
The marketing activities should work in the following aspects:
"A cheap ten love". At the end of the year, merchants should take the purpose of consumers with sincerity to carry out discount sales, buy large pieces to give small pieces, and promote promotions such as "every day for profit, daily discounts".
The layout and decoration of the Lantern Festival of the hotel:
1. A pair of golden children's jade girls at the entrance, extended to the Lantern Festival, the hotel provides photo photo service (guests at their own expenses at their own expenses).
. The stars are hanging around the plants outside the hotel, and a large pot of kumquats are set up on both sides of the main entrance of the hotel. Candida flag on the peripheral lawn.
3. Hanging "———————————— The city of people in the city is wishful for the New Year for the New Year" banner.
4. On both sides of the gate of the gate, the porchi rock sticker couplet "Golden Cup Drunk Qiankun" and "Jade Rabbit Welcome Spring Years New Year" is batch of "congratulations to the new Xi".
5. The glass door on both sides of the hotel lobby sticks the Chinese zodiac paper -cut pattern.
6. The hotel is arranged at the entrance of the hotel (the employee selected by the personnel department), wearing a calf costume and a calf -handle, and is responsible for sending balloons for children under the age of 10 for the hotel. (One), fruit candy (2 capsules).
7, third -floor, and fourth floor balcony railings insert color flag.
This Lantern Festival Activity Planning Plan 3. Activity time
20xx year XX month xx day
. Event festival analysis
. The activity projects include dumplings, lanterns, guessing rises, etc., which contains the connotation of reunion sweet and auspicious happiness. Therefore, our promotional activities focus on promoting products related to the Lantern Festival. At the same time, with the help of traditional activities such as fireworks and firecrackers, high red lanterns, high -hung hung, guessing the mysteries, etc., it will help to help the prosperity, create a lively atmosphere of the Lantern Festival, and recover the enthusiasm of consumption.
. The purpose of the event
In the Spring Festival, the customer's consumption enthusiasm is lowered. The Lantern Festival is the first festival after the Spring Festival. Therefore, it makes full use of the excitement of the festival, festiveness and reunion atmosphere to excite and induce customers to consume, raise consumption enthusiasm, and increase overall sales. In addition, through various novel and effective promotional activities, we consolidate the original customers, excavate and cultivate new consumer groups, and enhance the company's popularity and reputation.
. Event content
(1). Shopping gifted dumplings
Maton who consumes 99 yuan at one time during the event, you can get a big year's dumplings from the cash register with a computer ticket. (Value of 3.9 yuan); Similarly, when you buy over 188 yuan, you can get 2 dumplings (valued at 7.8 yuan) to the cashier table with a computer ticket. Restricted 500 copies per day.
Note: With a small ticket for a single day, the consumption amount cannot be accumulated
(2) Guess the joy of guessing the joy of the award
You can participate in the guessing puzzle to post the mystery. There are prizes in Fan Gua, and the prizes are exquisite gifts.
Performance: Performers have talented employees to perform together in order to increase the lively atmosphere of the Lantern Festival.
[Remarks]
This are a bit broad -minded. You can find couples to participate in the dumplings with each other with their mouths and show affection. You can find pregnant women or expectant mothers and quasi -father dumplings.
It, if you have creative ideas, you can plan proposal together, first put the video, send a blessing god horse, and then perform the proposal god horse on the spot.
This Lantern Festival Activity Planning Plan 4 1. Activity theme
Guess Iraqi
. Activity time
20xx at noon on February 8th 12:30-13 : 30
. Activity location
The lecture hall on the first floor of the training center
. Activity preparation
before February 8th, the comprehensive management department is responsible for collecting various lantern riddles, preparing to prepare Reward gifts.
. The venue layout: On the afternoon of February 7, the General Affairs Department assisted in the comprehensive management department to hang a riddle.
3. At noon on February 8th, the Comprehensive Management Department is responsible for organizing puzzle activities, including personnel notifications, checking in mystery, prize distribution, and publicity shooting.
5. Activity rules
1. Guessing activities must be on -site guessing puzzles. This time, the riddle of this guessing activity is divided into three groups. Each group is responsible for one group.
2. Each guess must check the mystery. After confirming that there is no error, the person in charge of this group of the riddles of this group will remove the mystery and guess the puzzle.
3. Guess to redeem a prize for a riddle. In order to allow more employees to participate in the activities, each person is limited to one in principle.
4. A total of 100 riddles:
The 1-25 lantern riddles to No. 1 Dingchu table checking the answer, 26-50 lantern riddles to No. 2 rejuvenation table for answers, 51-100 lantern riddles to arrival The Award Table No. 3 checks the answer.
5. Awards settings:
The a total of 100 prizes are set, three categories in total, 1-25 are first -class prizes, 26-50 are second -class prizes, 51-100 are three types of prizes, guessing Exchange a prize for a riddle, finish the prize, and the event is over.
6. Precautions for activities
1. Guessing the puzzle must be orderly, do not make a loud noise.
2. The answer must be queued for order, and the offenders cancel the qualifications of guessing puzzles.
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