5 thoughts on “How to evaluate China's fashion jewelry design industry?”

  1. Although China's fashion jewelry design industry is constantly improving and continuous exploration, it has never found a true development path. China's fashion jewelry design industry has been continuously developing in recent years, and many domestic design fashion jewelry has been widely praised by users. The increase in demand has prompted China's fashion jewelry industry to continue to design new styles, but it has not found the right direction.
    The prevalence of Chinese style has made the jewelry design in recent years, and it has also moved closer to this direction, but the products designed are in words. Although it has the elements of Chinese style, the whole reveals a rustic feeling, and the audience is also very narrow. Jewelry with Chinese style elements is designed only by middle -aged and elderly women to pay. It can be said that they directly abandon the young market. In modern society, the consumption power of young people cannot be underestimated. As the main consumer, young people do not consume in the Chinese jewelry industry. Most young people will choose to buy foreign jewelry brands.
    In the impression of many young people, China's fashion jewelery design is unchanged, and there is no style suitable for young people at all. Among the many domestic fashion jewelry brands, there are no brands that can go abroad and go abroad. In order to allow young people to pay for young people, some domestic fashion jewelry designers have begun to add fashion elements in fashion jewelry, such as Star Moon design that is very hot some time ago. These fashionable and simple styles are more vulnerable to young people.
    The fashion jewelery will be paid, but if you can't find your own brand positioning and follow the fashion trend of the market, it is difficult to make true classic styles. Chinese style does not mean old -fashioned. As long as the Chinese style and fashion are combined, classic and stylish jewelry can be designed. This classic style can have more audiences and lasting. The current Chinese fashion jewelry design industry is still hovering between the two.

  2. It may have something to do with the character of the Chinese! Basically, there is no design concept of popularization. It is far from foreign jewelry, different concepts! Foreigners like innovation.

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